Victoria's Secret canceled its runway show in November 2019, 24 years after it . I will just add pieces to my wardrobe to wear with my pieces for VS and keep it moving. The company confirmed the news with Glamour today, releasing the following statement: "In order to better focus our resources on core merchandise categories, we have decided to eliminate non-core businesses, including swim, in our Victorias Secret lingerie business and shoes, accessories and apparel that were offered in our digital channel but not in stores.". Victoria's Secret's website is already offering great price cuts on the swim, clothing, and accessories categories that the company is getting rid of. As of May 2020, with over 1,070 stores, Victoria's Secret remained the largest lingerie retailer in the United States. I ended up here after spending more than a year unsuccessfully trying to replace my favs by shopping on Ebay, Tradesy, etc. They were the best. I was so disappointed not to find the VS smart, classy, feminine clothing online yesterday - - so I requested an online "chat" - and I was told the company is focusing on "what they do best". As was mentioned above, like Bath and Bodyworks they have cheapened their line and geared everything toward 14-20 year olds. Why are manufacturers assuming everyone lives in athleisure these days? Its kinda funny that my 11 year old loves PINK, and I can't stand it. Or perhaps the real takeaway from all of this is that no one person or brand or size or shape gets to say whats sexy and that should be seen as a good thing. I have some velour that I love. from boorish. I very rarely read blogs, and am not known to comment on them. We're both very, very disappointed. like how it almost didn't happen!Click through the slideshow to read the 7 things you never knew about Victoria's Secret Pink. I TOTALLY MISS the Old VS. ALL my clothes came from there and a lot of my shoes. Shop all women's clothing at Victoria's Secret. Years ago, I along with my friends, kept a huge supply of cotton panties; they were the best quality, flattering, never rode up, and came in great colors. they would fit and look perfect regardless of what body shape and size one could be. If you have a TJMaxx near you (or you can go on online (www.tjmaxx.com)), I suggest checking it out because that would be the closest comparison I have found. Victoria's Secret stores which are overwhelmingly located in shopping centers suffered as a result; revenue declined in 12 of the past 13 quarters, and the company posted a 12 percent drop in. The company plans to make the displays at its stores more body inclusive by adding plus-size mannequins. My card is paid off & I have no desire to purchase a bra with ten extra straps going across my back & chest. I think 90% of my wardrobe was bought from them in the early 90s onward. I spent $50 per bra for a couple bras. According to Halzack, these increasingly disappointing numbers for a brand once thought to be the "future"of Victoria's Secret are a sign of rocky roads ahead. Googled Moda International and landed here.I use to do bi-annual shops of around $500 each during sale time to get the best value for my money. We're taking a trip to Italy in 6 weeks and I thought "I need to get on the Victoria's secret website so i can buy a couple of classic reliable staples" hugely disappointed. Fotomat 5. Victoria's Secret, though still a global behemoth in its industry, has struggled with dwindling sales. I agree with everyone here..I'm 42 and loved the VS clothing and catalogs of the 90's. The lingerie giant said Monday it will be renamed Victoria's Secret & Co. when it splits off from L Brands in August and becomes an independent, publicly traded company. Last time I wrote a review from a gift I returned, they emailed me they wouldn't post cuz I had again said Mayflower pjs were cheap, but added I wish they'd start carrying the old line of clothing! They had great customer service - returns were easy and never any screw-ups! I just got home from our local mall. And it . Im young (21) and have been working for VS for about 2 years. I concur - I have a pair of London Jeans (still my favorite since I can get into them again) and a few pairs of the yoga pairs. If Victoria's Secret continues to make decisions uninformed by their consumer base the majority of which is female the company will almost certainly soon be their own undoing. Model Karli Kloss has distanced herself from Victoria's Secret, leaving the company in 2017 two years after becoming an angel the name Victoria's Secret calls its models with signed contracts. We could be a huge revenue source for them. VS came to my area around 1985. And their cotton tees fill two drawers in my dresser, still wearing all of those every summer as well. SELF may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Management told investors Monday that Victoria's Secret will target mid-single-digit revenue growth in the next three to five years. I have just spent the afternoon looking for their jeans on POSH. I would have to predict that it won't be long before VS follows The Limited to the grave. Have women forgotten how do look seductive?!? !Im 32 now. Someone please step in and pick up where Victoria's Secret failed. Yes we do! Victoria's Secret also sold the best jeans, their London Jean collected which wasdiscontinued some time ago. Not to mention the lack of the nice clothing lines or the great variety of swimwear being gone. I finally asked a sales clerk and she began to lead the way. I am relying on the older clothes of higher quality that are still in my closet. I shall treasure that part of my wardrobe and hope someone else comes up with clothes as good for a reasonable price. Clearly, you're new here. Here I am googling London jean trying to find their jeans on eBay. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. I never knew they sold nice clothes in there, I had never shopped in there before I worked there. I thought it odd at the time but finished the survey, gave VSs clothing great reviews and went about my day. I am so glad I am not the only one!!! Nordstrom CEO maintains focus on consumers, despite challenges, L Brands acquired Victoria's Secret in 1982, will also test a number of off-mall locations, plans to one day bring back its iconic Victoria's Secret fashion show. However, business analysts revealed in 2018 (via Slate) that Pink sales were steadily declining much like the rest of Victoria's Secret. Victoria's Secret ended its swimwear business, along with the popular catalogue, back in 2016 in an attempt to focus on its core lingerie division. An activist shareholder is urging Victoria's Secret parent to update 'tone-deaf' brand image to boost sales, Instagrammers celebrated a post starring Palvin, Valentina Sampaio, shared a photograph of herself on Instagram, Astrid Stawiarz/Getty Images for Fragrance Foundation, hired an outside law firm to review its relationship, Former employees reveal what the billionaire head of Victoria's Secret is like as a boss as he faces backlash over his ties to Jeffrey Epstein, Sycamore filed a lawsuit to back out of the deal, Victoria's Secret's actions taken during the pandemic, said that it had come to a "mutual agreement" with Sycamore to "terminate" the deal, Victoria's Secret is experiencing a major comeback after years of declining sales and Wall Street is salivating. I'm off to search my garage for that other life. I have posted them purely for entertainment purposes only. That would pit the standalone business as a closer rival to beauty giants such as Ulta and Sephora. I saw bad reviews all over the place. I do have a closet full of their dress slacks and jeans. I still have one pair that I only wear every so often so I can hold onto them as long as possible. And the stores themselves don't have the same classy, relaxing atmosphere they used to have. Never really liked the PINK line to beginning with and now it's so cheap and overpriced. When Victoria's Secret announced, back in August 2021, that it was rebranding after years of falling sales and falling cultural credibility that it would become a champion of female. He could not have been more bothered by our meet & greet. I too have shopped at VS since the 90's, and still do. It's almost as though someone is purposely trying to drive the company into the ground. What distinguished VS was always the class and assortment of classy/sexy clothing and undergarments. I have one sweater-coat in black that I have worn for literally 20 years and it still looks good and has only "pilled" a very little on the arms. I am so happy to have seen so many people missing the VS clothes. LOVED your article! We've gathered some of our favorite items to shop below before we say farewell. THIS! they are truly classic, but quite stylish, without ever going out of style..my weight is what affects them and nothing else. The fabric used to be thicker, now its so thin its almost sheer. So boringugh. I guess it's the whole trade with China deal. I too was a big VS shopper. It happened to several times, I am sure; it happened to to other customers too. The London Jean shorts in so many different colors and all of the sweaters! I go over there today to purchase some, and most of them are gone! I bought a lot of elegant clothing from them before the great shift from classy tosomething else. Oh how elegant those were! And as others have said, they had the best jeans ever and I don't know what I'm going to do the day my last two pairs wear out. I put it on, and it stretched to fit without looking stretched out or indecent in any way, it was just a great little T-shirt! Anonymous December 22, 2017 11:05 PMYou will never believe how I found this wonderful Blog! I still have a gorgeous wool pea coat that I wear every winter You just can't find such classic and well made pieces anywhere now. Victoria's Secret Secret Crush is a floral-fruity perfume for women. I don't care if it even comes from VS. I was just in my closet choosing a dress for work tomorrow and pulled out one of my favorite black dresses and it made me look at the label "Moda International" so I had purchased at Victoria Secret. Their old mags had an aspirational quality to them, the staging of the scenenery, the beautiful modelsyou just wanted to be that girl. It seems Victoria's Secret took this criticism to heart. Source here. I never shop there, but now I am curious to go back into VS just to see what's been going on lately. I donated all my size 2s, but a few choosy 4s, I will keep. Most of them are significantly younger than the models used during the '90s; still clearly in their teens. Honestly, I dont know where to shop anymore. I was a short little size 14 when I bought it, and I wore it through so many fluctuations in body weight. Hi Elaine - not yet, but a friend told me to try Gloria Vanderbilt jeans (now there's a brand I've heard nothing about in years!) Victoria's Secret ditched its Angels after a successful decades-long partnership. I was a VS clothes junkie too! This robe still makes me feels special. After explosive success it was accused of losing relevance but has since overhauled its brand image. Victoria's Secret was a class act many years ago and it has turned into trash. keep this up, and unfortunately, and inevitably, your demise will follow suite! Razek hired the best photographers and television directors in the world to make commercials for the brand. Alessandra Ambrosio in wings, November 2010. Every season in my search for new clothing I visit VS site and after much frustration send them an email telling them what an awful business decision they have made. Gadzooks 7. I am so pleased to have found this article and I couldn't agree more! L Brands acquired Victoria's Secret in 1982 for $1 million, adding it to Les Wexner's war chest of mall brands that already included Express, Lane Bryant and The Limited. It was all such an incredible shopping experience. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. I told her that my favorite yoga pants were from Moda International from VS. But now that I've been reminded, it's all coming back to me. "The Investor Day put much more definition around the 'sexy for she instead of sexy for he' strategy we've seen over the past few quarters," Saad said. Jefferies analysts described Victoria's Secret's progress as "admirable" after it reported strong fourth-quarter earnings in early 2021. There was a burgundy one with a short train! After a month or so of rumors, Victoria's Secret finally confirmed that they will stop selling swimwear, clothing, and accessories. I totally agree!! I Googled them and it looks like pieces are now only being sold via eBay, etc. I still have them more than 6 years later. After the new owner, Leslie Wexner, took over he changed the focus to female customers. Call and close the credit card. I bought dresses, coats, shoes, suits, tops from VS. some of them especially the coats and suits are my favourite. Bought ALL my jeans, shoes, and coats from them - wouldn't even waste my time looking elsewhere. Ijeoma Ukenta, a Nigerian American woman who was seemingly chased by a white woman in a Victoria's Secret on Saturday, has raised over $85,000 on GoFundMe to hire an attorney to defend herself against the woman. The old VS had beautiful dresses, suits, holiday wear, gown/robe sets and the best fitting jeans ever. Or, maybe it's just too late :-(. Then we lamented that VS no longer sells them, and neither one of us have found a yoga pant that suits our needs as well as those did. I can't find a similar item anywhere. That sexy in the end has to do with feeling at ease in your skin, rather than in any single garment. In fact, the brands that are often held up as alternatives Rihannas Savage x Fenty and Kim Kardashians Skims slot pretty neatly into these two categories, stylistically speaking. Oh no! The good ol days. I've never found another brand that I liked as much (and sometimes you really need to wear pantyhose, like to a job interview).Thanks for the great post! I never even considered shelling out VS prices for a bra! They've also discontinued one of my favorite bra lines from recent years, the Fabulous. "But we're nobody's third love. "Being taken advantage of by someone who was so sick, so cunning, so depraved, is something that I'm embarrassed I was even close to. After 2007, it became a brand, . I used to absolutely love walking in there, smelling all the yummy scents and shop while listening to an incredible french playlist. But I digress.It was fun to call VS to order clothes, and hear the recorded "Thank you for calling Victoria's Secret Catalog," in a posh British accent. This is where liberal America has gone so wrong. Who is in charge of the purchasing & merchandising contracts that supply the stores? . I recently went on the VS site and was surprised at how pared down the clothing line is now. Many of us young ladies have quickly wised up to VS's game, too. Hummm wonder why? The blogger isn't grumpy, perhaps, but I sure as hell am, seeing how few choices young women have now. I agree . Mull claimed the lingerie retailer has not only refused to change its business model it has refused to change its you-can't-sit-with-us tone that helped solidify the brand as the cool, sexy store from which every woman (and many men) wanted to buy. I know this article is old but I thought I was the only one who felt this way. I was doing precisely that when I came across your article. Honestly, this suit would still be in style today. Last time I looked at their sweater selection online it appeared to be made up of mostly sub-par styles, colors, and quality for what seemed to be outrageously high prices. According to Fashionista the brand confirmed that it will stop selling clothes, accessories, shoes, swimwear, and all categories that are only sold online and in specialty stores. They keep discontinuing the classic scents and adding new ones only to discontinue less than a year laterchanging the design of the bottles, too. The VS catalogs were always great and I remember always looking forward to receiving them and buying from them. Hope this makes it to someone! And the ones that are remaining, most of them I already own. The chief marketing officer told the publication, "No one had any interest in it, [and they] still don't.". A few weeks ago, VS sent me a new "Angel" card in the mail (their cutesy name for their store card) and a $10 birthday gift card. What I miss most is the full coverage bras from the'90s,sadly I havent found any other store that is like theirs. Mother's Little Helper: Vintage Drug Ads Aimed at Women. I first wrote about the downfall of Victoria's Secret here a good 5 or 6 years ago, but the topic is worth revisiting. Thank you so much for posting this!! I have been purchasing their Angel sleep shirts with long sleeves for the past 5 years. What a loss. Women don't want to dress like sorority girls. Excellent read & completely true ! Such a wonderful mix of sexy and classy. They were timeless and beautiful colors. Now onto finding that French bikini top in my size Taylor Hill, Sara Sampaio, and Josephine Skriver chilling out in between shots. they had the best clothing, with just the right mix of sexy and class. It seems as though their new business model isn't working like they thought it would: https://www.bloomberg.com/news/articles/2018-01-04/victoria-s-secret-owner-declines-on-disappointing-holiday-sales. I bought some one of a kind pieces and enjoyed window shopping even when I wasn't buying. I went in our local VS store this past Christmas season to get some new very sexy bra's. That was back in the day when ordering by phone was fun, easy and I don't remember ever needing to make a return. I used to get a lot of my professional wardrobe pieces at Victoria's Secret. However, after reading this entire blog, I feel compelled to comment. I also found this blog in searching for VS clothing. Their sales were so great, prices slashed up to 80%. I bet if they brought back just the London Jean collection, their sales would drastically improve again. I cannot tell you how pleased I was to find this blog!! Bath & Body Works Is Bringing Back 8 Iconic Scents From The 90s. While still the No. Victoria Secret lost a customer in me. Toys R Us 4. SighIt's up to ladies like us though to keep "Classy" alive so chin up. To revisit this article, visit My Profile, thenView saved stories. "We felt that it was an incredible opportunity to dare all women to embrace what makes her feel most confident and remind the world that the old stereotypes of beauty are dead," Beitler revealed to Refinery29. In November 2018, the chief marketing officer of L Brands (the retailer that owns both Victoria's Secret and Bath & Body Works), Ed Razek, made a splash in the headlines for controversial comments he delivered during an interview with Vogue. I have fond memories of the very short and classy tv spots they used to have and the catalogues I used to browse in high school. In fact, I still have a pair of VS's London Jeans in my closet and I only wear them sporadically these days because I don't ever want to wear them out! I miss the pantyhose as well. As she is walking to the drawer they were buried in, she hollers out to me asking what my bra size is. I was wearing the Gloria Vanderbilt jeans then, and now. Pam, you've expressed how I've been feeling about Victoria's Secret for quite some time now. But once I learned of everything else they offered, I gave them a try and was hooked (eventually buying lingerie as well). Had no idea the swimwear is now about to go! Icompletely agree their LOndon jeanand some of their business classy sexy waer was over the top awesome.now as you all have said who is going to wear the words PINK across your backside uless your are teenish or early 20's not an appealing look so what I guess is that they are not concnerned about the mother's of these kids that they are advertising tooand I think we need to put our foot down and boycottbeisdes who holds the purse strings hopefully it is not a pedophile. What I loved about their clothing line was that most of it was very high quality and most importantly, it fit me! Disappointed they aim to please this demographic of customer. That review got over 100 likes - So, they obviously pay NO attention to the feelings of longtime customers who helped make them profitable. I buy an occasional bra and cotton underwear from them and that's pretty much it.And all of the models now look like 14 year old crackheads.We'll see how long it takes them to go under. The bad news: Say buh-bye to the bikinis (so many bikinis! VS even discontinued their swimwear. Real bummer. Sounds like they truly don't have a brand left! OMG! 90% of my wardrobe wss from them. I heard they are now getting rid of swim which is the last straweven though their swim wear has been tacky for the past few years anyways. The company also hinted that it plans to one day bring back its iconic Victoria's Secret fashion show, which was canned in 2018 after the event suffered its worst-ever televised viewership. And because those lines have celebrity female founders, ones who are themselves famously sexy, they are treated as somehow other. People were scooping it up like it was top designer wear. perhaps VS does not really need customers cash. Actually, lots of women look not just good, but damn sexy, in a turtleneck and riding jacket. Yes yes and YES. Well, I wont list it for a few days if one of you were interested. !I have wonderful sweaters I bought from them years ago and can't find anything even close to replace them with, so I wear them ragged anyway because I love them so much. Their clothing was romantic, classic and of excellent quality. Despite her attempts at remodeling the brand's strategy, both in-store and online Victoria's Secret sales continued to decline as consumers gravitated toward brands for which size inclusivity and representation were top priorities. Sadly, that means today'simage of Victoria's Secret is drastically different than the one I was a customer of a good 20 years ago. Many of the items were credited to a manufacturer called Moda International and some of it was made in Italy and the U.S. No surprise, they had no comment. It has been just over two years since Leslie H. Wexner, the founder of L Brands and the man who built Victorias Secret into a behemoth, stepped down as chairman and chief executive of the company after his ties to Jeffrey Epstein were revealed. I told them what I thought, which was a compendium of all of the above insightful comments. That's what it is. The store was full of men just standing around (probably taking in all the free porn on the walls) and I was horrified that I had to almost yell out my bra size in front of all of them. During its heyday, Victoria's Secret was famous for its sultry selection of bras, underwear, and lingerie sets. I didn't realize the post was getting shared on Facebookthanks for letting me know! I had a baby in 2016 and after the pregnancy + a year and a half I'm finally starting to get my body back. I bought many items over the years and still have tops that I've worn over and over again and they still look good. Why the hell does victoria secrets want to cater to high school kids!What about us women in our 30s,40s and 50s Victoria secrets you better check yaself before ya reck the rest of the company u habe left.I wont be needing my credit card or points no more. stupid decision IMO!!! It's basically all lounge wear and labels. If any of you find the equivalent or brand names in under a different name, let me know please. Waters outlined some of the steps the company is taking to try to win shoppers back: "Our vision is pretty ambitious. I too can't stand all their logo gear and juvenile underwear and miss all the adorable tunic length tanks and knitwear they offered. They're also not as expensive, but a lot of their stuff is too sexy for work. Like, up to 60 percent off major. The cut of the pajamas is awful, the patterns are horrendous, the perfumes all smell sickly sweet, like bubblegum, and now evidently they no longer even sell satin pajamas. As a subscriber, you have 10 gift articles to give each month. Victoria's Secret's cultural influence is a product of its industry standing. Anyone know how I can find out for sure what this brand is so I can find more like it?? A Stanford MBA named Roy Raymond wants to buy his wife some lingerie but he's too embarrassed to shop for it at a department store. I can't tell you how many jackets, t-shirts, dresses and blouses that I bought from them. I too stumbled on this article after searching for their clothing, which I had no idea was discontinued. But too small on me now and a size 6 back then was true to size;) !!! Plus it was so well made. The show, which was run by Ed Razek (longtime chief marketing officer of L Brands), became an iconic part of the brand's image. I can't believe they're taking away swimwear now, too. The fashion show seems to be more focused on empowering the models who walk in it instead of trying to reach and/or relate to consumers and that's probably why the ratings for the yearly program continue to fall. I too have been disappointed in the new VS. In November 2018 only days after Ed Razek's controversialVogue interview hit the stands it was announced that Jan Singer, the chief executive officer of L Brands, had left her role after only two years with the company. If anyone finds a store or online site that carries anything near what they decided to quit carrying, please post. About 95% of the store is irrelevant to me as a woman in my late 40's, but I do like those bras! I've complained on here before about the way people--Americans in particular--dress today, but the topic is worth revisiting. but I did see several nice items on a site called Tradesy. Only ones that seem to like are too young to remember what we're all complaining about. Well I agree. I have not actively ordered clothes from Victoria's Secret for probably the last five years because the clothes last a long time because of the quality. My first Corporate job was at Vogue Travel and I wore a VS baby blue lined wool pencil skirt with matching lined longer blazer/jacket with a cream soft chiffon drape neck blouse that was see through so a camisole underneath. I bought from all seasons, formal to swimwear. 1 U.S. lingerie brand, Victoria's Secret has seen its share of the market slip by 2 percentage points, to 28.8%, over the past five years through 2017, compared with the 0.4 . According toStuart Burgdoerfer, L Brand's executive vice president and chief financial officer, the decision to close the increased number of stores was "based on the overall performance of the Victoria's Secret business not meeting our expectations or having year-on-year declines.". Because of my love for the Moda Clothing line, I did a google search to see if perhaps anyone was selling the line and that is how I stumbled upon this blog. He is right, I am so disappointed. How it went from a tasteful catalog company to an acceptable soft-core entertainment vehicle to what it is now. I used to pine for those clothes. Victoria's Secret has NO SILK. That's who I am. I'm 42 years old, I'm not wearing something with PINK going down my leg. Agree virtually all my first classical music was Victoria's Secret. https://www.thredup.com/product/women-cotton-moda-international-dark-green-yoga-pants/3555409.
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